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Buyers Like NBC Sked Shake-Up

NBC is making the right moves in its schedule reshuffle, according to a number of media buyers, MediaWeek reports. The network made changes on every night of the week except for Saturday, which came as a surprise, but buyers apparently accept NBC’s rationale of, “Let’s just launch our new shows in the most opportunistic time periods.” According to one anonymous buyer:  “We are talking about the fourth-rated network here. NBC needs to be reacting to what the networks ahead of it do… so it can try to improve its ratings.”

Read the whole story at MediaWeek »

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