The broadcast upfront is apparently stalled, reports
MediaWeek, with most large media buyers reporting they have yet to do any major business with the networks. "There continues to be a lot of
give and take, and back and forth, but neither side seems to be in a rush to do deals," said one buyer who close to remain anonymous. "The past two days have gone by very leisurely. But having said
that, things can change on a dime. Only about 5 percent of the typical amount of upfront dollars had been spent as of Wednesday, the magazine's informal poll revealed, so the "chances of a huge chunk
of business being completed by this weekend are now dim." And with the ratings currency issue taken care of, "the big stumbling block has now become price."
advertisement
advertisement
Read the whole story at MediaWeek »