MSNBC has reached in front of the camera to find its new chief, reports
USA Today, naming legal-affairs show host Dan Abrams. "The move was a surprise: Abrams has little management experience,
and TV news anchors rarely join executive ranks," writes Peter Johnson. "There's definitely a difference between managing 15 people and 600," says Abrams, who adds that he has some changes in mind.
First up is to build on the relative success of higher-rated shows like Keith Olbermann's "Countdown"--a standout performer on the No. 3 cable news channel "and use some of the irreverence, some of
the excitement that comes from those shows and have that reflected throughout the network." Abrams adds that he hopes to make the daytime "not as much of a pure newscast. We want to make it more
vibrant....There is a way to do breaking news in a more exciting way."
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