"Fashion House," a 13-week series that debuts Sept. 5, promises to deliver the successful, over-the-top melodramas that dominate Spanish-language TV each night, reports
Bloomberg. The
difference is that it will air in English, on News Corp.'s MyNetworkTV, a new broadcast network that will reach 91 percent of U.S. households using company-owned and independent stations. The format,
known as "telenovelas," is a move intended to halt a steady decline in viewership. News Corp. isn't the only media company betting they will: ABC will air "Ugly Betty" this fall, a weekly comedy based
on the telenovela "Betty la Fea," while NBC is developing an adaptation of Telemundo's "Cuerpo del Deseo," or "Body of Desire," for next year. Says Kevin Reilly, president of entertainment at NBC: "We
import formats from other countries. Here is a format that has worked for a long time."
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