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Sun Joins Front Section Ad Race

The Baltimore Sun is the latest newspaper to announce plans to join other metro dailies and place ads on the front pages of some sections, writes Sun reporter Nick Madigan. In a memo to the staff on Tuesday, Editor Timothy Franklin and Managing Editor Robert Blau explain that there are no immediate plans to put ads on Page 1, and the timing and details of ad positions are being worked out. But ads would probably initially appear on the front of the Business and Sports sections. In an attempt to allay concerns about putting ads next to lead news articles, Franklin and Blau say: "These ad positions will not in any way compromise the integrity or independence of our news report." The Sun joins other papers owned by Chicago-based Tribune Co. that are making similar moves, including the Los Angeles Times and the Chicago Tribune.

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