Yahoo is so serious about its only online joint venture with a TV broadcaster that two of its bigwigs are moving to Australia to work at Yahoo!7, reports the
Sydney Morning Herald. It is
unclear how long they will stay, but Yahoo is intent on using Australia as a test bed for initiatives it can launch globally. Head of global sales, Markus Barnikel, and South American chief, Bruno
Fiorentini, will arrive Down Under to take up their respective roles as chief sales officer and chief operating officer. Barnikel has been negotiating global online deals with companies such as
Coca-Cola and Unilever. "How well he will adjust from constructing multimillion-dollar packages to Australian deals as small as $20,000 is still to be seen," the newspaper notes. But Yahoo!7's chief
executive, Ian Smith, says both men were keen to move: "Everyone is very, very keen to see how it works and to contribute. It's a true 50:50 financial joint venture with a media company. There is a
sense we need to try different things and do a bit of experimentation."
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