• Ad Age, Friday, August 11, 2006 11:30 AM

With the dirt still fresh on the grave of Elle Girl's print edition, its rivals are busily divvying up the late mag's subscriber rolls even while it tries to survive online, Ad Age reports. Hearst, parent of Seventeen and CosmoGirl, bought most of the Elle Girl list a few months ago, taking the best demos and fits for its own titles. "We're writing to share some good news!" reads a letter received by one Elle Girl subscriber--along with a copy of Seventeen. "Special arrangements have been made with Seventeen magazine to service your subscription for its full remaining term." Elle Girl, Ad Age notes, was shut down by Hachette Filipacchi with about 421,000 active subscriptions, "so Seventeen and CosmoGirl ought to receive nice, quick bumps in paid circulation when they report figures for the second half of this year." But how many renew subscriptions they never asked for will be a big question in 2007. That also applies to Conde Nast's Teen Vogue this year, the trade magazine adds, following its 2004 absorption of the YM subscriber list.

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