Time Warner Cable hopes to hit a home run in the Los Angeles market with a new free video-on-demand offering: Dodgers on Demand, reports
Multichannel News. Part of its overall sponsorship
deal with the team, the cable operator has acquired archival footage for the platform--and will shoot new stuff like game highlights to keep the site updated frequently. It will be accessible to 2
million Southern California homes, and will also have coverage of Dodgers charity events and press conferences--while continuing to operate even in the off-season. And the system looks to be unique:
Jeffrey Hirsch, the Los Angeles president of Time Warner Cable, says he is unaware of any other company division offering similar on-demand portals for professional sports teams.
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