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CW To Stream Shows On MSN

  • Mediaweek, Thursday, August 31, 2006 12:15 PM
The new CW network is finalizing a deal with MSN to stream the first episodes of several of its prime-time series on the portal between now and the start of the upcoming TV season. Sources familiar with the negotiations say that returning series "America's Next Top Model," "Everybody Hates Chris," and "Supernatural"--plus the new drama "Runaway"--are candidates to make their fall debuts on the Web. That would happen one week prior to their various on-air premieres in September. While this is the first Web stream play for the newly formed CW network, several former WB and UPN series (which were merged to form CW) have previously used this tactic.

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