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New Magazine Touts Brand Harvard

The founders of a new magazine hope to turn Harvard into a national brand--and build a business around it. They are starting with a magazine--02138--which was mailed this week to 50,000 alumni. In addition to profiles, there's a gossip section called "Vanitas," described by the magazine's marketing literature as "a Page Six for the Harvard set," as well as other features--all focused on alums. President and founder Bom Kim and co-founding editor Dan Loss--both class of 2000--see the Boston-based publication as a kind of Vanity Fair for the Harvard grad. The first two issues will be mailed free, but Kim and financial backer, David Bradley of Atlantic Media Co. (owner of National Journal and The Atlantic Monthly), hope a real subscriber base at $36 a year will eventually follow. The first issue features "The Harvard 100," a list of movers and shakers in business, politics and the arts.



Read the whole story at The Boston Globe »

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