Toyota will sponsor 45-second vignettes to be broadcast during the "NBC Sunday Night Halftime Show" that examine the passion for high-school football in the United States. Hosted by two 22-year-olds,
"Jon & J.J. Visit the Line of Scrimmage" debuted Sunday with a feature on a team based in Clovis, Calif. The show will run through the end of the year, as the pair travels to high schools in Ohio,
Georgia, Texas and elsewhere in search of football programs that stand out. In one episode, the show found that in Massillon, Ohio, a rubber football is placed in the crib of each boy born in the
township. Each stop will be the focus of two features, one on the current team and one on the football program's heritage. The shows will be written, directed and hosted from the tailgate of the
host's 2007 Toyota Tacoma.
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