With the general election just weeks away, Florida's broadcasts and mailboxes are awash with political advertising. And while some candidates don't have enough money to keep their ad machine going,
their political parties do. They are using a concept called three-pack advertising to give candidates more exposure: A political party broadcasts or publishes an ad featuring three of its candidates
and two are usually only mentioned in the tiny type at the bottom of a mailer or at the end of a spot. But as long as they show up somewhere in the ad, the politician who is most prominently featured
won't need to pay for the ad out of pocket. "Three-pack advertising is an opportunity for the party to come together and support three candidates who share a similar vision," says Jeff Sadosky of the
Sunshine State's Republican Party.
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