• Ad Age, Friday, October 13, 2006 12:15 PM

Mary Murcko joins a relatively new venture for Rodale--Women's Health, as its publisher--but since she is moving over from her post as the founding publisher of men's lifestyle magazine Best Life, Ad Age says she probably has a pretty good handle on what's in store for her in her new job. And she joins it when the title has got some good momentum. In January, the magazine plans to raise its rate base rise to 750,000--the second increase since its launch. "On Best Life I was the launch publisher, so it was really about creating a brand," she says. "It was a great experience launching a brand platform--which obviously speaks perfectly to Women's Health, which is much farther along. We've recognized who the reader is, and created a magazine for them."

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