The Nickelodeon cable channel is joining the list of marketers that are putting down physical roots as a way to open new avenues of communication with consumers. The company has begun promoting a
Holiday Inn Family Suites Resort in Lake Buena Vista, Fla., near the Walt Disney World Resort in Orlando, that will reopen this spring under the Nickelodeon name.
Read the whole story at The New York Times, October 5, 2004
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