• Brandweek, Wednesday, November 1, 2006 11:16 AM

Chrysler is rolling out a multimedia campaign behind its new 2007 Sebring that will include TV spots, print ads, product placement and sponsorship of Time magazine's "Person of the Year." Officially beginning Nov. 1 with ads on prime-time shows and late-night talk shows, the spots will also move to cable stations, including Food Network, HGTV, Fine Living, DIY and USA.

Separate ad spots will air in Mandarin, Hindi and Korean on ethnic networks, while the print side includes Sports Illustrated, Time, Newsweek and Ladies' Home Journal, along with auto mags and newspapers like USA Today and The Wall Street Journal.

Chrysler is also the exclusive automotive sponsor of People's "Sexiest Man Alive" coverage at People.com, while a four-page ad plus a back page ad will appear in the that issue.

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