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Mags, Newspapers Thrive In India

  • Time, Thursday, November 2, 2006 12 PM
While the publishing industry struggles to find growth in the United States, it is astonishingly vibrant in the world's largest democracy: India. According to a survey by the National Readership Studies Council released in August, the number of people in the country who read a newspaper every day grew by 12.6 million to 203.6 million over the previous year--an increase of more than 6%.

The sheer number of titles is stunning, with 11 English-language dailies delivered to Time's Delhi office. And that is a relatively small selection, whose number and circulations pale in comparison to their Hindi cousins. So it is not surprising that foreign media companies want a piece of the action, and are trying to get the government to overturn strict laws governing foreign media ownership.

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