Google is branching out as an advertising broker with a new program that will allow businesses to use the online giant to buy ad space in
The Washington Post,
The New York Times, and
other newspapers.
The company will run a three-month test designed to make it easy for advertisers to find a newspaper they want to advertise in, browse ad rates, and buy an ad. Google
is already brokering ad sales for magazines, but has had little success in the space. It will also broker ads for radio and television.
Advertising revenue has been falling at newspapers
as they lose classifieds to online sites, such as Craigslist.org, while the consolidation of the department-store industry has also pinched.
Read the whole story at The Washington Post »