Stephen Allan is chief executive of WPP's media buying arm Group M, the UK's largest television buyer, controlling almost 30% of spending in the
television market. He says the appointment will bring stability to ITV: "The appointment of Grade is an excellent one. He brings a wealth of experience in not only commercial television but in
programming in general. He's got experience from all sides of the industry."
Notes Jerry Hill, group chief executive of Initiative, "Grade will bring a lot of certainty to the ITV business model, and hopefully, will bring about some form of structural change, which is what ITV needs."