He tells the Reuters Media Summit of talks with National Amusements president Shari Redstone, who screened high-definition broadcasts of Boston Red Sox baseball games two
years ago at her Showcase Cinemas in several New England cities. The cinemas brought in vendors to sell hot dogs, peanuts, beer and souvenirs and encouraged fans to loosen up as they would in the ball
National Amusements is controlled by Redstone's father Sumner, who also controls Viacom Inc. and CBS Corp. Goodell says the NFL is interested in continuing the discussions as long as broadcasters' rights to air the games were protected. "We think ... that type of marketing could be very successful if we could balance the broadcast," Goodell says, adding that Redstone is in an interesting position because she works for a company that also controls a broadcast network.