NBC Universal plans to launch a new television show based on its iVillage Internet site over its Bravo cable network and 10 owned-and-operated TV stations.
The media conglomerate
purchased iVillage earlier this year for about $600 million and hopes the property will be an important factor in reaping profits from the Internet. "This is a real interactive, online and on-the-air
television program that we are not going to judge by its ratings," NBC Universal Television Chief Executive Jeff Zucker told the Credit Suisse media and telecom conference in New York.
While Zucker did not elaborate on the program's format, he said there's a "tremendous amount of sales integration and online activity."
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