• The Washington Post, Thursday, December 7, 2006 11:30 AM

An environmental group has borrowed Victoria's Secret own tactics --using ads with models wearing little but angel wings--to coax the company not to print catalogues on paper manufactured from endangered forests.

The deal between Limited Brands, the parent company of Victoria's Secret, and ForestEthics is a triumph in a high-profile campaign by environmentalists to encourage the catalogue industry to use recycled paper. Limited sends out more than 350 million Victoria's Secret catalogues a year and has promised to stop buying from a Alberta pulp mill that logs in Canadian boreal forests.

This comes after ForestEthics went after the company's image with ads featuring bustier-clothed models toting chain saws. "We're hoping to raise the bar on the availability of environmentally friendly paper and pulp, and we're hoping the logging, pulp and paper industry will rise to the occasion here," says Tom Katzenmeyer, a Limited vice president.

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