In yet another sign we are becoming a nation of oldsters,
AARP The Magazine's readership jumped 7% to reach 29.9 million adults--or 14% of the entire adult populaton of the U.S., according to
the fall 2006 MRI report.
The book is also up 3.4% in household income to $53,453, while home value rose 13% to $277,038. The 50-59 age-segmented edition, which reaches over 12.5
million readers, has a household income of $70,106. The magazine thus holds on to its No. 1 position for the third year in a row for "read in home," often considered the metric that generates the most
effective response to ads. And it was No. 2 in "loyal readers" among all 200 magazines measured.
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