Arnold Worldwide has been named agency of record for Pearle Vision, the Ohio-based eyeglass retailer. While billing were not disclosed,
Adweek estimates that the company spends about $12
million a year on ads.
"Pearle Vision has been quietly doing something really important for people," says Pete Favat, Arnold's chief creative officer. "We are going to help them be less
quiet about it."
Arnold, owned by Havas, adds that MPG will handle local media planning and buying services for Pearle.
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