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Green Ad Agencies Sprout Up

Agencies that specialize in touting environmental organizations and eco-friendly products are sprouting like alfalfa. "When I started out in 2003, there were maybe five or six green agencies around," says John Rooks, president of Dwell Creative, a three-person environmental ad agency in Portland, Maine. "There's got to be at least 50 of us now."

While there are no firm numbers to back that up, there is anecdotal evidence that the count is increasing. "The nonprofits are realizing that it takes money to create a brand, and the corporations are finally getting that their customers really care about green," said Hugh Hough, who founded the advertising agency Green Team in New York a dozen years ago. A visceral understanding of environmental issues may be the biggest selling point the new agencies have.



Read the whole story at International Herald Tribune »

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