Luxury Media LLC, a company that works exclusively with the luxury-goods segment will premiere its signature show "Within" this month to offer high-end brands an opportunity to hit their target
audience via an hour-long "Entertainment Tonight"-type program shown in-room at swanky resorts and hotels.
The company expects to be in more than 600 properties, reaching 40 million
viewers by 2010. Advertisers can pick from sponsorships, product placements, advertorials and/or 30-second spots. "With the advent of TiVo and other DVRs, advertisers are seeing diminishing returns on
their media spend," says David Winter, CEO of Luxury Media.
"This is especially true for luxury brands that cater to an extremely narrow niche market." He claims that Within can be an
effective vehicle for luxury brands to reach their ideal purchaser as its viewers are "pre-qualified consumers who spend $400 to $4,000 per night for their hotel rooms."
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