• Ad Age, Wednesday, January 10, 2007 11:30 AM

Cable systems' ad-supported video-on-demand offerings are starting to heat up--with money--as they begin to lure in blue-chip and packaged-goods marketers.

Cablevision, which launched a VOD ad platform only a year ago with Porsche as its first sponsor, has signed on two dozen national advertisers since, including the U.S. Navy, Unilever and Kraft.

"Over the past six months, we cracked the code on a variety of different categories: Sony Bravia, Jet Blue, American Express, Bertolli," says Barry Frey of Cablevision, which offers not just the chance to advertise around programming, but also its own individual advertiser-branded channels.

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