Around the Net
Realtors In $40 Million Ad Blitz
- Dow Jones via SmartMoney.com, Wednesday, January 10, 2007 11:30 AM
The campaign includes $26 million in
television advertising--double what the group spent in 2006--and ads start next week. NAR president Pat Combs says that now is a good time for consumers to buy a home, given low interest rates and
high inventories: "You can walk into a marketplace and have a choice what you buy."
The campaign rolls out as the U.S. real-estate market weathers a downturn, with sales of existing homes down 10.7% over the past year-- and new home sales are off more than 15%, although they rose slightly in November.
