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Staples $100 Million Account Up For Review

  • Ad Age, Thursday, January 11, 2007 11:30 AM
Office supply chain Staples has put its $100 million media account into review, but current agency MediaCom has been invited to participate. The retailer sent out a request for proposals to potential new hires earlier this week.

"As a part of Staples' normal course of business, we review agency relationships on a periodic basis to make sure we are best meeting our evolving business needs," says a Staples spokeswoman. The review is being run by Marjorie Shaw, director-media services.

Staples spent $91 million on advertising across all media in the first three quarters of 2006. according to TNS--or $101 million for all of 2005. MediaCom and Staples' other agency, McCann Erickson, won a gold Effie award last year for their "Easy Button" campaign, which has sold 1.5 million prop buttons.

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