• Ad Age, Tuesday, January 23, 2007 12:45 PM

The publisher of In Touch Weekly and Life & Style Weekly will roll out a new young-women's service magazine called Cocktail Weekly in September. Priced at $2.49, the title is aimed at 20-somethings with its mix of celebrity news, relationship advice, health, fashion and beauty.

The target readership is attractive to advertisers, but still underserved by publishers, claims Hubert Boehle, president-CEO of Bauer Publishing. "The older age group for teen magazines and the younger age group for celebrity magazines kept telling us that there wasn't a magazine that really met their needs," he says. "This is the first generation of readers who grew up with the Internet, so they are used to getting timely information. That is why Cocktail is a weekly."

Bauer is hoping that newsstand sales will reach 500,000 within the first year.

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