Around the Net

Vista: Most Aggressive Launch Ever For Microsoft

  • Ad Age, Tuesday, January 30, 2007 11:15 AM
The rollout of Microsoft's Vista will be the dominant software company's "most aggressive launch ever," across 20 countries, with an estimated $500 million going into agency and media coffers, even if that seems excessive for a product that will be in almost every personal computer sold.

But according to Microsoft -- which uses images like a child discovering a snowfall, the fall of the Berlin Wall and Woodstock in the campaign -- Vista could be a life-changing event.

"Awareness is not enough," says John Williams, general manager-Windows global communications. "The goal for this campaign [is to] get at the heart of excitement."

Read the whole story at Ad Age »

Next story loading loading..