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GM' s Saturn Axes Goodby

General Motors, once known for its hesitance to switch ad agencies on its principal brands has done it for the second time in four months with the dismissal of Goodby, Silverstein & Partners in San Francisco from its Saturn account.

It is shifting the work on the $200 million account to the Marina del Rey, Calif., office of Deutsch. Goodby got the account in 2002 from the agency now known as Publicis & Hal Riney. A spokeswoman for Deutsch referred calls to G.M., where another spokeswoman declined comment.

Trade publications have been speculating that GM was unhappy with the work that Goodby was creating for Saturn because of perceptions that it did not adequately differentiate Saturn from competitive brands.



Read the whole story at The New York Times »

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