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Amateurs Break Into Super Bowl Ad Game

The Washington Post, Wednesday, January 31, 2007 11:30 AM

The YouTube culture has made it to TV's biggest advertising show. Super Bowl XLI viewers will see at least four ads created by amateurs. And that means cost-savings for advertisers that are paying more than $2 million for each 30-second spot in the game.

Of course, to produce a Super Bowl-worthy ad can run north of $1 million, while one done by an amateur can be had for far less. For the folks who make the cut, it could be an end run to get to the big stage; more than 90 million viewers are expected to tune in.

"What this means is: You've got some kid with a video camera, and he's playing on the same field as everyone else. And he did the whole [ad] for, what? A hundred bucks?" says Kipp Monroe of White & Partners.

Read the whole story at The Washington Post »

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