Of course, to produce a Super Bowl-worthy ad can run north of $1 million, while one done by an amateur can be had for far
less. For the folks who make the cut, it could be an end run to get to the big stage; more than 90 million viewers are expected to tune in.
"What this means is: You've got some kid with a video camera, and he's playing on the same field as everyone else. And he did the whole [ad] for, what? A hundred bucks?" says Kipp Monroe of White & Partners.