• Brandweek, Thursday, February 1, 2007 11:30 AM

Pop star Fergie, the female singer for The Black Eyed Peas, is the new face of Candie's shoes. She stars in work that puts her at the center of the company's spring ad campaign, with a TV commercial breaking on the Grammys in select markets.

She will also make appearances on behalf of the brand and participate in campaign launch events while Candie's and retailer Kohl's will sponsor her Dutchess tour later this year. Previous Candie's endorsers include Destiny's Child, Hilary Duff, Dixie Chicks and Jenny McCarthy. The effort, created in-house, launches in March issues of fashion, entertainment and lifestyle publications and online at teen Web sites. The TV spot will air on top networks.

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