• Associated Press, Monday, February 5, 2007 11:30 AM

While Katie Crabb says she struggles to her ideas across, she managed to convince Chevrolet of one -- and they put it in the Super Bowl. Crabb, 19, won a competition among college students to design a 30-second spot for the company's new line of crossover cars.

While the cost of an ad in the game could run as high as $2.6 million, Crabb says, "I can't even imagine having that much money in my life and then to spend it on one 30-second spot." Chevrolet put out the word to college students last fall, challenging them to design a spot targeting a younger audience.

They were told the winning ad would have to be "smart, simple and breakthrough," says Kim Kosak, general director of advertising and sales promotions for Chevrolet, a unit of General Motors Corp. "We wanted something that was risk-taking and breakthrough, because if you're going to do the Super Bowl, you have to take risks."

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