• Reuters, Tuesday, February 6, 2007 11:31 AM

A federal court has ordered satellite television operator DirecTV Group Inc. to stop running ads that claim its service is superior to Time Warner's cable unit. T

he ads, which feature ex-"Star Trek" actor William Shatner and pop star Jessica Simpson, were on the air in December and January. Judge Laura Taylor Swain of the U.S. District Court for the Southern District of New York handed down an injunction against DirecTV to stop the company from airing ads in Time Warner Cable markets that disparage the quality of Time Warner's high-definition programming.

It was also ordered by the court to take down any similar advertisements on its Web site, or other sites. Time Warner filed a lawsuit in December, saying the DirecTV campaign asserts "false advertising and deceptive business practices."

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