While Comedy Central has long been a boys club, with stars like Jon Stewart, Steven Colbert and Dave Chappelle, the distaff side has broken through for a hit, albeit one that has guy-oriented humor.
"The Sarah Silverman Program" turned in the channel's best debut for an original show in three years last week, and it did particularly well among young men.
The program averaged a
1.3 household rating and a 1.2 in viewers 18-49, bettering the same 10:30 p.m. timeslot from a year ago by almost 300 percent. And among men 18-24, it was the most-watched show in the timeslot on any
network, including broadcast, averaging a 3.3 rating.
Silverman has the face of a model with the mouth of a trucker. People might find her delivery offensive if it came from someone
less attractive, but Silverman uses her little-girl voice and big eyes to blunt the effect of her words, making her one big contradiction. Men love it. Though her humor is not as political as Stewart
or Colbert, she does push the boundaries of good taste as much as Chappelle or "South Park," making her a good fit for the edgy network.
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