• Ad Age, Friday, February 9, 2007 11:30 AM

General Electric Co. CEO Jeffrey Immelt has dispelled the idea that NBC Universal is for sale, dismissing reports from the News Corp.-owned New York Post and Fox News. "It's more or less just made-up stuff that people are talking about," he says.

Although NBC is far from its category leader -- a position GE typically demands from in its business units -- it has a good business and is building momentum, he adds. "Every now and then, companies need to fix things. The business is going to overachieve within the next few years."

Immelt also took the opportunity to defend CNBC star Maria Bartiromo, who has been scrutinized over her travel and close relationship with former Citigroup executive Todd Thomson. "We've completed the review," he says. "She did nothing wrong."

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