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"Sexy" Ad Campaign Raises Eyebrows in San Fran

A new ad campaign tagged "Volunteering is Sexy" for a nonprofit backed by San Francisco Mayor Gavin Newson and launched by his former campaign manager Alex Tourk is raising some eyebrows.

While the media push for San Francisco Connect has been in the works for months, it was created with the help of Tourk, who recently resigned after learning that the mayor was sleeping with his wife. Newsom fessed up to the dalliance this month, then said he had a drinking problem.

In December, at a meeting held for SF Connect supporters and donors, Newsom said he had heard about the new slogan from Tourk: "I said, 'No way. I can't get away with that,'" generating laughter. The push hits bus shelters this week and then billboards, airwaves and magazines just as Newsom's re-election campaign gets underway. It was created pro bono by Goodby, Silverstein and Partners.



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