After failing to secure a $25 million cash infusion, start-up TV-ratings firm erinMedia has laid off most of its workers, while it continues fighting a legal battle with Nielsen Media
erinMedia blames Nielsen Media's move to start a separate unit to process viewing data from set-tops for having "chilled" its efforts to get financing and find partners, as
it follows a similar set-top strategy.
Earlier this month, there was news that a Boston-based consortium led by Spark Capital was ready to provide support and up to $25 million in capital to erinMedia. But when Nielsen Co. announced it would launch a new division to generate ratings from digital set-top boxes, Spark told erinMedia that the $25 million funding effort, "as proposed, would not be favorably concluded."