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erinMedia Lays Off Most Workers

After failing to secure a $25 million cash infusion, start-up TV-ratings firm erinMedia has laid off most of its workers, while it continues fighting a legal battle with Nielsen Media Research.

erinMedia blames Nielsen Media's move to start a separate unit to process viewing data from set-tops for having "chilled" its efforts to get financing and find partners, as it follows a similar set-top strategy.

Earlier this month, there was news that a Boston-based consortium led by Spark Capital was ready to provide support and up to $25 million in capital to erinMedia. But when Nielsen Co. announced it would launch a new division to generate ratings from digital set-top boxes, Spark told erinMedia that the $25 million funding effort, "as proposed, would not be favorably concluded."



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