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Jim Beam Ends Yearlong Marketing Hiatus (New York Times)

  • , Thursday, April 15, 2004 12 AM
After more than 200 years, Jim Beam Bourbon still has loyal customers around the globe and had about $400 million in reported worldwide sales last year. But in the 21st century, sales have been flat - and last year showed an actual decline - even as many other liquor brands grew.

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