The Geico "cavemen" are finally getting some respect in the form of a possible television series of their own. ABC says it has ordered a pilot for a comedy, tentatively titled "Cavemen,"
featuring the same characters used in ads by the insurance company.
In those spots, cavemen get insulted by a Geico pitchman's claim that the company's Web site is so easy to use that
"even a caveman can do it." The potential series, one of 14 pilots to be produced by Touchstone Television this spring, features them as they "struggle with prejudice on a daily basis as they strive
to live the lives of normal thirty-somethings in 2007 Atlanta."
While it is unusual for characters from an ad campaign to morph into programming, it is far from unprecedented. For
instance, CBS comedy "Baby Bob" featured a talking baby that had been used in several ads.
advertisement
advertisement
Read the whole story at Associated Press via KFMB.com »