Univision has long dominated the three Spanish-language broadcast networks, with Telemundo and Telefutura left fighting for distant second-place status in a battle that Telemundo has been winning. And
while that is still the case, Telefutura is showing some new strength.
During the February sweeps, the younger-skewing sister network of Univision managed to squeak ahead of Telemundo
among two demographics, Hispanic adults 18-34 and Hispanic men 18-49. In addition, Telefutura had its best February ever among Hispanic households and 18-34s, while Telemundo fell from last year, when
it carried the Winter Olympics. Part of Telefutura's jump can be credited to sports, especially among men, as its "Futbol Liga Mexicana" on Saturday nights had its best-ever February sweeps among
Hispanic demos of 18-34s, men 18-34 and men 18-49.
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