• Ad Age, Thursday, March 8, 2007 11:15 AM

Porsche Cars North America will review its creative and media accounts and end up bundling them, according to one exec, who adds that he expects to pick a consultant to help with the agency search in the next two weeks, hoping to complete by the end of July.

Carmichael Lynch, Minneapolis, which snared the automaker's creative account in 1999, has been invited to defend, says Porsche vice president-marketing, David Pryor, who also declines comment on whether media incumbent Kastner & Partners, Los Angeles, was invited: "We will discuss the inclusion of our other partners with our consultant."

Pryor adds that the company is happy with Carmichael Lynch's work. "However, we feel that in the spirit of continuous improvement that is part of everything we do here at Porsche, we had the responsibility to see how the market has changed since our last review cycle," he says. The company is preparing for the launch of Porsche's first sedan, the Panamera, in 2009.

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