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FCC Proposes Fines For Kid-Ad Violations

The Federal Communications Commission has proposed a bevy of hefty fines for TV stations it says violated children's television advertising limits and reporting requirements. The FCC wants to hit six stations for a total of $65,000 and admonish a seventh for violating public filing and commercial limit rules.

The decisions come just days before FCC commissioners are slated to appear before the House Telecommunications Subcommittee for an oversight hearing. The biggest single levy is for $17,500, laid on KGWB-TV Burlington, Iowa, for violating limits on commercials in kids TV shows. The station aired an image of a Quack Pack character in a Quack Pack show and failed to maintain adequate public records.

The FCC holds commercials in kids shows to 10.5 minutes per hour on weekends; 12 minutes per hour on weekdays. It also requires stations to keep a file on kids TV programming and publish its existence. The next two largest -- $14,000 apiece -- were proposed against KAZH Baytown, Texas, and Woods Communications' KWBZ Wolfforth, Texas, for failing to publish the existence or location of their children's TV programming files for eight and six years, respectively.

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