Kraft will move the creative portion of its Miracle Whip account to DDB Chicago from JWT. While spending is not much -- Miracle Whip was supported by only $15 million last year -- the move is
significant for DDB, which for the first time gets on the roster of the country's largest food company.
And there is also the potential for more spending, as Kraft plans to boost
advertising across its brand portfolio. Kraft's agency list had long been dominated by JWT, a unit of WPP Group, and Interpublic's DraftFCB. And any piece of its business is a welcome bonus for DDB,
part of Omnicom, as the agency has recently lost accounts including Dell, Home Depot and J.C. Penney, while picking up Safeway and Bel Brand's Laughing Cow cheese.
Read the whole story at Crain's Chicago Business »