- Adweek , Thursday, March 15, 2007 11:15 AM
Applebee's, facing a recent sales turndown, has put part of its $180 million ad account, currently at DraftFCB here, into review. And the agency, which handles creative work for the restaurant chain,
declines to defend. "We are eager to write the next chapter in the advertising life of this great brand," says Applebee's CMO George Williams. "We are looking for the best and brightest minds in the
business to bring forward fresh, new and compelling advertising ..."
Williams joined the company last month after stints at Blockbuster and agencies The Richards Group and Marc USA.
"After a very amicable seven-year relationship, DraftFCB and Applebee's have mutually agreed to end our relationship..." read the statement. Media planning and buying will not move - for now -- from
Starcom.
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