• Brandweek, Thursday, March 15, 2007 11:15 AM

In a new campaign touting ESPN Fantasy Baseball, the sports channel has a fictional band named Iron Diamond, performing an equally fictional rock opera, "Fantasy Baseball is Free." Fronted by John Kruk, co-host of ESPN's "Baseball Tonight," the group includes Geddy Lee, singer and bassist from Rush.

The 30-second spot follows a quest to seek fantasy baseball knowledge from "The Master," i.e. ESPN personality Peter Gammons. Numerous players are featured, including Reds pitcher Bronson Arroyo and Gary Sheffield of the Cleveland Indians, along with ESPNers personalities Matthew Berry, Buster Olney, Eric Karabell and Jennie Finch.

The spot will run across ESPN networks and on ABC, while support includes print in ESPN the Magazine and Internet, where longer versions and behind-the scenes footage will air on ESPN.com, Myspace.com and Youtube.com.

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