Cable giant Comcast doubled its local broadcast ad spending to just under $45 million in the fourth quarter of 2006. The nation's largest cable operator was the No. 15 local TV advertiser last year,
according to TNS Media Intelligence.
The bump comes as Comcast tries to fend off competition from Verizon Communications, AT&T and direct-broadcast satellite rivals EchoStar
Communications and DirecTV. Meanwhile, Time Warner was the 10th-biggest spender on local TV in the quarter, with $68.8 million on local broadcast-TV ads, up 75% from the fourth quarter of 2005. But
AT&T spent the most, with $80 million, an increase of 175%.
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