At the same time, local TV stations may see cutbacks in buys while the ads themselves may contain broader appeals. More than a dozen states plan to hold primaries on that date.
And while candidates aren't likely to get any more money as a result, they are apt to change their spending priorities as the sheer number of markets -- and high costs of some -- could torpedo the
usual approach of buying market by market.
Evan Tracey, COO of TNSMI/Campaign Media Analysis Group, says it's still not clear whether the state switches will help or hurt the importance of the four earliest: Iowa, New Hampshire, South Carolina and Nevada. But once held, media, rather than organizing, will be the way to reach voters. "It's going to be media-driven. There isn't enough money to do precinct-by-precinct organizing," Tracey says.