The work taps into basketball fans watching the NCAA tournament and NBA games. With text reading "things you love
about basketball," an animated player is shown displaying things like "quickness," "athleticism" "teamwork" and "desire." He is then intercut with live MLS action that shows similar attributes.
ESPN and ABC's coverage of the 2007 soccer will begin next month and likely be highlighted by games featuring David Beckham, who is set to join the Los Angeles Galaxy this summer.